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Showing posts from 2015

Things you should know about the 3D hologram

Are you a brand owner looking forward to give your product an exclusive identity in the competitive marketplace? Get ready for the change towards growth and success of your enterprise by securing and promoting your brand using 3D hologram . It is this security feature that helps you prevent your products from being counterfeited. Besides, you gain a competitive advantage to prove to your consumers that your products are genuine and thereby enjoy enhanced brand loyalty. It will help you sustain your brand identity in the long run irrespective of the competition. Though the overall cost of the final product may be slightly higher compared to traditional packaging and labeling, you enjoy an enhanced sales graph, expand your customer base, and witness consistent growth. 3D hologram labels can be developed in an assortment of sizes and shapes according to preferred requirements. Brand owners generally collaborate with the label manufacturers for customization according to particular

Holographic stickers with tamper proof features

If brand owners think that their products are safe from counterfeiting, they may prove themselves wrong. With innovation and development in every industry segment, holography is no far behind. The more complex and advanced the processes in manufacturing the labels secured with multi layer security features, the more unfeasible it is for counterfeiters to duplicate the same. Brand owners should ensure that their holographic stickers are innovatively designed imbibed with multi layer security features. With replication techniques becoming more sophisticated, counterfeiting is only increasingly becoming a threat to brand owners of different industry segments. Contact trusted manufacturers, who are equipped with advanced technological capabilities and follow sophisticated processes for manufacturing holographic stickers. Many brand owners opt for the tamper proof hologram helping consumers easily identify whether a labeled product is tampered or not. Types of these stickers di

Application and evolution of the security holographic sticker

Do you know that the word ‘hologram’ is coined from Greek terminology? The word is derived from ‘holos’ and ‘gamma’, which in Greek means ‘whole’ and ‘message-in other words’ respectively. In short, a hologram label gives a picture of a whole message. This security holographic sticker , when viewed under proper lighting, appears to contain a 3D image. It can be developed to contain 2D, 3D or a combination of 2D and 3D effects, depending on customized requirements. It cannot be duplicated by counterfeiters. Thanks to the complex development process! It finds application in almost all available industry segments. When ordering in bulk, brand owners can receive it in roll form. The bulkier the order, lesser is the cost. Applications of security holographic sticker ·         Consumer products ·         Advertising and promotion ·         Pharmaceutical products ·         Currencies ·         Magazines and book covers ·         All types of bank, loyalty, and related card

Increasing importance and advantages of the use of shrink sleeves

With the increasing importance of the use of labeling, brand owners are only gaining a competitive advantage of presenting their products the attractive way to consumers. Labeling not only renders authenticity to the product but also prevents its counterfeiting besides enhancing brand image. Shrink sleeves manufacturers have taken the world by storm in this segment. The flexibility of labeling cum decorating containers of any shape or size, making the product stand out and increasing its shelf-appeal, is the prime reason behind the increasing use of sleeve labels. Developments in the manufacturing process and the complex dynamics involved make the labels impossible to be duplicated. These are considered the most cost effective way of promoting a brand and thereby creating and enhancing brand identity. Demand for convenient and authentic products, economic influences, increasing consumer awareness, and changing retail trends have only boosted the demand of shrink sleeves supplier

Preventing the counterfeiting of security holographic sticker

Can you prevent counterfeiting of holograms? Yes! All you need to do is incorporate hidden information and complex images in the security holographic sticker . These can never be duplicated by counterfeiters. Customizing holograms for your products with additional security features may cost you extra bucks but they are worth investing. You not only enjoy good returns with increasing sales of your products but also enhance your brand value, and create goodwill amongst your customer base. Building trust and maintaining it consistently is what you enjoy in the long run. Another effective alternative followed by many a manufacturer to prevent duplication of the security holographic sticker is by following variable processing parameters. It involves using either one-step or two-step copying during the development process. All processing parameters are randomly changed so that variable shrinkage is visible all over the sticker with colors changing and varying at all of its points. Thi

Holographic stickers and types of tamper proof hologram you should know

Two of the most prioritized factors considered in an organization of any industry segment are security and branding. With counterfeit merchandise witnessing a boom, security for protection of the products from counterfeiting, duplication, and adulteration is often an issue of discussion and attention. Here lies the importance of labeling or packaging products with holographic stickers. It takes years to build a brand but only a few days to garner a negative image. Counterfeiting does affect branding. Holograms help companies build their brands cost effectively and at the same time secure their products from counterfeiters. The overall expenses of manufacturing a particular product may go up, but the sales graph rises and a positive image of the company and brand gets robotically created. It is the tamper proof hologram  that is the most preferred by manufacturers, OEMs, retailers, and distributors in industries encompassing detergents, chemicals, FMCG, pharma, hardware, jewellery

How hologram labels and stickers have changed the very concept of labeling

Gone were the days when brand owners could not create maximum impact with their packaging and labeling amongst consumers. Technological advancements, innovation, and implementation of pioneering ideas have changed the very concept of labeling today. Yes, today, brand promotion, stamp of authentication, and protection from counterfeiting are all the wonders of hologram labels ! Generally, the material used to make the optically variable holographic foil for creation of the image depicting depth, color and movement, is polyester or acetate film. When optical interaction between the image and the eye takes place, it ensures that the product labeled is authentic and cannot be forged or duplicated. This is how brand owners create maximum impact through labeling with the security holographic sticker ! With most labeling having tamper evident properties with special coating, counterfeiters fail to forge, giving brand owners a competitive advantage to protect their brands and maintain t

Why flexible packaging and use of shrink sleeves are growing popular by the day?

How does a product stored at a retail shelf attract instant attention from consumers? Packaging with visual appeal is the answer! Flexible packaging films have changed the very dynamics of marketing a product. Where counterfeiting and adulteration are on the rise, they provide ultimate security against these threats. They not only protect but also promote brands in a fiercely competitive market scenario. BOPP and PET types of films under the holographic wide web category are popularly used in industries ranging from consumer durables, FMCG, eatables to gift wrapping, and more. As aforementioned, products blanketed with this security feature are shelf appealing and they facilitate companies to increase their brand value in the market. The holographic feature provides 100 percent security against the threat of counterfeiting and duplicity. Besides, they are water-proof, attractive, self-adhesive and glossy. Their enduring shine and optimum clarity are worth mentioning. Both PET an

Holographic board – the packaging innovation in pharma and FMCG sectors

Someone in the industrial segment has rightly said that ‘packaging is the dress code of any brand’. The more visually appealing it is the more attention it draws. In an era where counterfeiting and forgery have taken the industrial terrain by storm, protecting and securing your brand does matter. And where competition is fierce, promotion of your brand is a must to gain a market edge consistently. Holographic board is the soul of the pharmaceutical and FMCG sectors. This hologram solution not only facilitates promotional packaging but also helps in combating forgery. Many brands have carved distinctive niches in the market by implementing this secured packaging technique. In the Indian context, pharmaceutical packaging has come a long way. Innovative and futuristic hologram solutions have made packaging a colorful affair. With research and development going on constantly, newer solutions are getting developed. Colored bottles and aluminum foil strips that filled the chemists’ sh

Building and maintaining brand rapport with holographic stickers

Building a brand is a challenging task in today’s fiercely competitive market scenario. Even brands that have already made a mark, winning the trust of millions of consumers, need to maintain their rapport to stay in competition. What about start-up brands? Where the counterfeit market is equally booming, protecting and securing your brand is of utmost priority followed by attractive packaging of products. Holographic stickers serve both the purpose besides helping brands build their identities fast. Visit any retail grocery store, especially one like Big Bazar. Each category of products find place in dedicated shelves. Every product is attractively packaged. As a consumer, when you pick a packet irrespective of whether it is a container, a bottle or just anything, you certainly read through the information printed on it. If it is a food product, you will look for nutritional information. Likewise, you take informed buying decisions. Almost holographic security is incorporated

Security holographic sticker for product authentication and security

Do you know the concept of holography was broadly implemented commercially in the 1970s? Since then, with technological advancements, futuristic ideas given shape, and innovative research, it has undergone change for the better. Its demand has increased over time. Today, the security holographic sticker finds application in almost all industry segments including the government. While many companies from different industries are yet to avail this feature, it will be an integral part of the industry in every aspect in the future.   Authenticity of products is a burning issue today. Easy availability of forged, adulterated, and fake products has only led to the boom of the counterfeit market. While reputed brands struggle to maintain their rapport, start-ups find it extremely difficult to carve niches in their respective segments. Here lies the importance of using the security holographic sticker. It is for product authentication and security that its use is growing popular by the d

Shrink sleeves – the ultimate labeling for containers and bottles

Ask reputed brand owners who have maintained a rapport in the competitive market about how they secured their products from counterfeiting and how they have continued to win consumers’ trust. Hologram is the answer! When it comes to secured and attractive sealing of bottles and containers containing liquid and solid products, the industry has always banked upon shrink sleeves manufacturers.  Tamper proof hologram strips mark the identity of shrink sleeves; these strips are generally affixed on the reverse side of the sleeves. Here are few of the features, advantages, functionalities, and benefits of shrink sleeves: ·         They can be customized to be visually appealing with conventional printing ·         Most industry users opt for options with holographic stripes ·         When labeled, they enhance shelf appeal of the products ·         The surface area facilitates branding by brand owners ·         The holograms ensure that they are not forged, duplicated or

Lessening the impact of counterfeit players with holographic stickers

How are products of the same category differentiated by consumers at retail stores? The answer is attractive holographic packaging followed by brand identity and product authenticity. Owners gain a competitive advantage of not only gaining a larger market share but also creating a more robust brand identity besides retaining market position and achieving success in newer product launches. This is the reason why use of holographic stickers, tamper proof hologram, and other security labels is growing popular by the day. Use of such security features will only help lessen the impact of counterfeit players and black market boom. There are various properties of these security labels. They are tamper evident, i.e. they get damaged when any attempt is made to remove them. Consumers and retailers can easily distinguish them when the labeling is tampered. The image in the label gets easily destroyed in the process. They cannot be reused or duplicated. The tamper proof hologram finds appl

Objectives of using the hologram labels roll and its features

The key objectives behind use of holograms by companies are protection of brand and securing of products from counterfeiters. Many a company orders it in roll form, which can be either customized or mass-produced. A single roll can facilitate labeling of hundreds and thousands of quantities of products. It cannot be duplicated, thus enhancing security levels of the product it is labeled with. Use of the hologram labels roll is rising by the day. Following are few of its features: ·         Seven colors are displayed when viewed under conventional light under different angles. 3D images make it possible! ·         Maximum visual elements are embedded into it ·         Electron beam or laser beam technology is used to develop it ·         It comes with various levels of security features ·         Contours of very thin lines are lend by concealed images; this can be viewed from only one angle ·         Deep depth are rendered by high resolution images ·         Hologr

The paraphernalia of hologram and holographic stickers

Innovation in technology is a continuous phenomenon. Gone were the days when ordinary labeling triggered the growth of the counterfeit market with products being easily counterfeited and tampered. Today, technology has played a significant role in curbing counterfeiting. Thanks to the introduction of holographic stickers, tamper proof hologram, and other security labels! Use of these sophisticated security features has become an indispensable part of many industry segments including government departments to secure documents. Though products are more or less the same, serving a common purpose, brands differ. It is the labeling that differentiates one brand from another. Again it is labeling, especially holographic, that secures it from being counterfeited. Consumers gain a competitive advantage of buying genuine products. Holographic stickers can be customized to any shape and size, patterns, color, form, etc. depending on the requirements of the product manufacturers. Think

An overview of the use of tamper proof labels and holograms

If innovation and superlative quality are the USPs of today’s products in any segment with efforts directed towards development of the best, there is a parallel endeavor by counterfeiters. The black market with duplicated products is equally booming. Hence, original product providers are only banking upon multi-layered security like use of stock holograms, tamper proof labels, holographic boards, etc., which are effective tools to curb counterfeiting. Such is the complexity of these tools that they cannot be faked or developed by counterfeiters. Flexibility in usage and affordability are good news for the users. Both manufacturers and consumers get benefited; while the former maintain a market edge, the latter are saved from being duped. Consumers can easily distinguish between the original and fake counterparts. The direct visuals in print, depicting color and depth, affixed on any particular product will help consumers identify and verify its authenticity. This print is irrepla

Ascertain genuineness of your products with security holographic sticker

Strategizing plays an important role in facilitating growth of a product manufacturing company in a competitive scenario. Where counterfeiters are on the rise affecting new and existing product brands of different industry segments, use of the security holographic sticker has seen a rise. It is the only way of securing products from getting duplicated and forged by counterfeiters. Using this feature will also save consumers from being duped and cheated besides enhancing your brand image. Furthermore, you will contribute towards the downfall of the black market. If every product manufacturer uses this feature, counterfeit players will get completely wiped away! Hundreds and thousands of products are developed in a single day by a particular manufacturer. Where every product is unique, it is hologram that helps maintain its uniqueness and genuineness. For bulk buying, manufacturers depend on hologram labels roll that has a capacity to label hundreds or thousands of a particular typ

Maximizing exposure of products securely with shrink sleeves

Are you an SME or MSME? How do you advertise your products for garnering a good customer base and securing them from counterfeiting? If you look at big brands, they spend big on advertising besides following all security measures. Let your consumers know about the products you have developed. Let them gain information before buying them. Besides, secure your products from the black market. Here lies the importance of availing the services of shrink sleeves manufacturers . Yes, your products will get labeled, displaying relevant information. An enhanced shelf-appeal attracting consumers to buy them is what you will witness, which will facilitate the success and growth of your company through a rising sales graph. Maximize the exposure of your products the secured way with shrink sleeves. Where there are numerous brands of a particular product, getting noticed and attracting customers depends on how you label it. The more effective the labeling, greater will be its capability o

An overview of holographic stickers and tamper proof options

Do you know how big the counterfeit market is? It is only thriving by the day! Millions of consumers get duped while original business owners face threat of downfall. It is due to lack of awareness of the common people on how to differentiate between the original and duplicate that has led to its thriving. With the introduction of holographic stickers, business owners are heaving sighs of relief. But not all business owners use this security feature to prevent their products from duplicity. This is due to a lack of awareness and the notion that the end product would be costly. Gone were the days when holograph was expensive. Today, with its demand going up, it has turned affordable. Secure your original products with holographic labeling and do not fall prey to counterfeiting. How do counterfeit players gain a competitive advantage when original products are not labeled with holograph or  tamper proof hologram ? They manufacture copies of the original products and make them availab

Why industries depend on shrink sleeves manufacturers

Think about hologram labels and you will be transported to the world of holographic protection of products from counterfeiting. Where the black market is holding sway, holographic labeling is the only way that product manufacturers can secure their products. Common consumers can be saved from getting duped! Here arises the importance of shrink sleeves manufacturers . Companies can maintain their goodwill in the market besides preventing their products from being replicated by unauthorized and counterfeit players. These holographic labels can be customized according to diverse requirements of different industry segments. Why is a shrink sleeve one of the most demanded labels in the industry today? Going by the name, any product packet including containers are run through a heat tunnel after the label is applied. The heat causes the label to shrink to fit the packet or container. It is available in bright colors with brilliant graphics. An entire product packet and not just part of

tamper proof hologram

An overview of the counterfeit market and use of tamper proof hologram According to a survey by The Federation of Indian Chambers of Commerce and Industry two years ago, the counterfeit market, comprising eight key industry sectors in India stood at Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the huge amount of loss to the government as well as business owners. The figure is only expected to rise! The driving force of the counterfeit market is a result of tax evasion, low investment, availability of advanced technology, high profitability, market potentiality, people’s lack of awareness about originality of products, effortlessness in masking up operations, trouble-free access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related holographic security labels is the only solution to prevent counterfeiting. Black market players cannot forge documents or create counterfeit products protected with holographic sec

An overview of the counterfeit market and use of tamper proof hologram

  According to a survey by The Federation of Indian Chambers of Commerce and Industry two years ago, the counterfeit market, comprising eight key industry sectors in India stood at Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the huge amount of loss to the government as well as business owners. The figure is only expected to rise! The driving force of the counterfeit market is a result of tax evasion, low investment, availability of advanced technology, high profitability, market potentiality, people’s lack of awareness about originality of products, effortlessness in masking up operations, trouble-free access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related holographic security labels is the only solution to prevent counterfeiting. Black market players cannot forge documents or create counterfeit products protected with holographic security features. Thanks to holograph manufacturers utilizing the latest se

Check counterfeiting with tamper proof labels

In today’s competitive market scenario where creating a brand identity may take days or years together, what is equally important is securing your brand and products. The counterfeit market is as big as the market of original products. It is not only the consumers who get duped but also product manufacturers whose sales graph goes down owing to the easy availability of duplicate products. Moreover, reputation of manufacturers of original products stands at stake. When cost effective solutions are there to check counterfeiting, why worry? Protect your brand and products using tamper proof labels and related holographic security products. Irrespective of which product segment you are in, you can get a complete range of customized holography solutions. Holograms differ in types. They range from tamper evident, non-tamper, honeycomb, full release, partial release, transparent, semi-transparent varieties to text tamper, HRI, breakable vinyl, holograms with taggant, and more. Diffe

Safeguard your products with security holographic sticker

Can the world sustain without the products that are easily made available for everyday use? Name any industry, right from food to computers, pharmaceuticals to cylinders, software to credit cards, passports to gift items and the list goes on. These are all part of our daily lives. Thanks to the manufacturers involved in production, packaging and distribution! How safe and secure is the product manufacturing market of any industry segment? Where fierce competition prevails and where threat to duplicity is a setback with the counterfeit market rising, the introduction of security holographic sticker has turned to be a boon for the entire industry. Manufacturers, using different varieties of this safety measure, can now prevent duplication of their products. Had these measures been not introduced, counterfeiters would have ruled the market and the common people regularly duped!  There are still numerous SMEs and MSMEs that have not yet adopted this safety measure. The result is they a