Increasing importance and advantages of the use of shrink sleeves

With the increasing importance of the use of labeling, brand owners are only gaining a competitive advantage of presenting their products the attractive way to consumers. Labeling not only renders authenticity to the product but also prevents its counterfeiting besides enhancing brand image. Shrink sleeves manufacturers have taken the world by storm in this segment. The flexibility of labeling cum decorating containers of any shape or size, making the product stand out and increasing its shelf-appeal, is the prime reason behind the increasing use of sleeve labels.

Developments in the manufacturing process and the complex dynamics involved make the labels impossible to be duplicated. These are considered the most cost effective way of promoting a brand and thereby creating and enhancing brand identity. Demand for convenient and authentic products, economic influences, increasing consumer awareness, and changing retail trends have only boosted the demand of shrink sleeves suppliers and manufacturers.

This labeling is more popularly used by brand owners from the food, beverage, and pharma industry. Consumers can easily identify whether any labeled product is tampered or not. If tampered, they can reject the same from buying and at the same time place a complaint to related authorities.

Advantages of shrink sleeves:
·        Wall thickness of containers made of glass or plastic can be reduced
·        Any complex shaped container can be easily labeled
·        The need for colored containers can be done away with
·        Brand owners can explore new promotional opportunities
·        They can efficiently cover up contours which is difficult with conventional labeling
·        Flexibility to cover part, cap, or full body of the container
·        Space for colored designs and printing information about the product
·        Enhances shelf-appeal, brand loyalty and facilitates unseen savings for brand owners.


Build and enhance your brand identity availing services from trusted shrinksleeves manufacturers and suppliers. 

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