Holostik

Two of the most prioritized factors considered in an organization of any industry segment are security and branding. With counterfeit merchandise witnessing a boom, security for protection of the products from counterfeiting, duplication, and adulteration is often an issue of discussion and attention. Here lies the importance of labeling or packaging products with holographic stickers. It takes years to build a brand but only a few days to garner a negative image. Counterfeiting does affect branding. Holograms help companies build their brands cost effectively and at the same time secure their products from counterfeiters. The overall expenses of manufacturing a particular product may go up, but the sales graph rises and a positive image of the company and brand gets robotically created. It is the tamper proof hologram  that is the most preferred by manufacturers, OEMs, retailers, and distributors in industries encompassing detergents, chemicals, FMCG, pharma, hardware, jewel...

Do you know how big the counterfeit market is? It is only thriving by the day! Millions of consumers get duped while original business owners face threat of downfall. It is due to lack of awareness of the common people on how to differentiate between the original and duplicate that has led to its thriving. With the introduction of holographic stickers, business owners are heaving sighs of relief. But not all business owners use this security feature to prevent their products from duplicity. This is due to a lack of awareness and the notion that the end product would be costly. Gone were the days when holograph was expensive. Today, with its demand going up, it has turned affordable. Secure your original products with holographic labeling and do not fall prey to counterfeiting. How do counterfeit players gain a competitive advantage when original products are not labeled with holograph or  tamper proof hologram ? They manufacture copies of the original products and make them ava...

An overview of the counterfeit market and use of tamper proof hologram According to a survey by The Federation of Indian Chambers of Commerce and Industry two years ago, the counterfeit market, comprising eight key industry sectors in India stood at Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the huge amount of loss to the government as well as business owners. The figure is only expected to rise! The driving force of the counterfeit market is a result of tax evasion, low investment, availability of advanced technology, high profitability, market potentiality, people’s lack of awareness about originality of products, effortlessness in masking up operations, trouble-free access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related holographic security labels is the only solution to prevent counterfeiting. Black market players cannot forge documents or create counterfeit products protected with holographic sec...

  According to a survey by The Federation of Indian Chambers of Commerce and Industry two years ago, the counterfeit market, comprising eight key industry sectors in India stood at Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the huge amount of loss to the government as well as business owners. The figure is only expected to rise! The driving force of the counterfeit market is a result of tax evasion, low investment, availability of advanced technology, high profitability, market potentiality, people’s lack of awareness about originality of products, effortlessness in masking up operations, trouble-free access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related holographic security labels is the only solution to prevent counterfeiting. Black market players cannot forge documents or create counterfeit products protected with holographic security features. Thanks to holograph manufacturers utilizing the lates...