Building and maintaining brand rapport with holographic stickers


Building a brand is a challenging task in today’s fiercely competitive market scenario. Even brands that have already made a mark, winning the trust of millions of consumers, need to maintain their rapport to stay in competition. What about start-up brands? Where the counterfeit market is equally booming, protecting and securing your brand is of utmost priority followed by attractive packaging of products. Holographic stickers serve both the purpose besides helping brands build their identities fast.

Visit any retail grocery store, especially one like Big Bazar. Each category of products find place in dedicated shelves. Every product is attractively packaged. As a consumer, when you pick a packet irrespective of whether it is a container, a bottle or just anything, you certainly read through the information printed on it. If it is a food product, you will look for nutritional information. Likewise, you take informed buying decisions. Almost holographic security is incorporated in all of these packets, making it not only appealing but stamping product originality. When we speak about holographic stickers, one worth mentioning is the tamper proof hologram. Conscious consumers will never buy any product, the packaging, labeling or seal of which is tampered. Tampered products easily get rejected by retailers and consumers. Once a hologram label is affixed onto a product, it cannot be removed. Any attempt to remove it destroys it with visible signs of tampering.


As a product manufacturer, incorporating this security feature into your products will not only help you promote, protect, and secure your brand but also facilitate increased sales. Many a customized tamper proof hologram has ‘dots’ released pattern or words ‘VOID’. Any attempt to remove the label makes the ‘VOID’ or release pattern appear, indicating tampering. While affixing the labels, there are certain do’s and don’ts that need to be followed. Label manufacturers and suppliers guide the entire labeling process in person or through manual guide books, depending on order placement.

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