Lessening the impact of counterfeit players with holographic stickers
How are products of the same category differentiated by consumers at retail stores? The answer is attractive holographic packaging followed by brand identity and product authenticity. Owners gain a competitive advantage of not only gaining a larger market share but also creating a more robust brand identity besides retaining market position and achieving success in newer product launches. This is the reason why use of holographic stickers, tamper proof hologram, and other security labels is growing popular by the day. Use of such security features will only help lessen the impact of counterfeit players and black market boom. There are various properties of these security labels. They are tamper evident, i.e. they get damaged when any attempt is made to remove them. Consumers and retailers can easily distinguish them when the labeling is tampered. The image in the label gets easily destroyed in the process. They cannot be reused or duplicated. The tamper proof hologram finds appl...