Why flexible packaging and use of shrink sleeves are growing popular by the day?

How does a product stored at a retail shelf attract instant attention from consumers? Packaging with visual appeal is the answer! Flexible packaging films have changed the very dynamics of marketing a product. Where counterfeiting and adulteration are on the rise, they provide ultimate security against these threats. They not only protect but also promote brands in a fiercely competitive market scenario.

BOPP and PET types of films under the holographic wide web category are popularly used in industries ranging from consumer durables, FMCG, eatables to gift wrapping, and more. As aforementioned, products blanketed with this security feature are shelf appealing and they facilitate companies to increase their brand value in the market. The holographic feature provides 100 percent security against the threat of counterfeiting and duplicity. Besides, they are water-proof, attractive, self-adhesive and glossy. Their enduring shine and optimum clarity are worth mentioning. Both PET and BOPP types are generally available in silver and transparent colors. They differ in terms of thickness with BOPP at 18 microns and PET at 12 microns. Enhance your brand value and protect your corporate image cost effectively, availing solutions from the right flexible packaging films manufacturer and supplier.

Who isn’t unaware of illegal refilling of drinks? What about adulteration and unauthorized tampering of food products? Reputed brands retain their goodwill in the market and safeguard their products with the stamp of authenticity by using holographic packing. Preventing counterfeiting and tampering of consumable and edible items is no longer a challenge for brands. Thanks to the increased usage of shrink sleeves!

When you look for suppliers in this segment, consider the following:
·        Utilization of ultra modern technology by the manufacturer
·        Internal coating of the sleeves with holographic strips
·        Advanced shielding technique to prevent leakage and tampering
·        Easy identification of tampering in case of unauthorized use of products
·        The sleeves should reduce energy consumption in the packaging process
·        Customization facility to either cover a portion of the container or the entire part


Request for quotes from reputed shrink sleeves suppliers now!

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