Holographic board – the packaging innovation in pharma and FMCG sectors

Someone in the industrial segment has rightly said that ‘packaging is the dress code of any brand’. The more visually appealing it is the more attention it draws. In an era where counterfeiting and forgery have taken the industrial terrain by storm, protecting and securing your brand does matter. And where competition is fierce, promotion of your brand is a must to gain a market edge consistently. Holographic board is the soul of the pharmaceutical and FMCG sectors. This hologram solution not only facilitates promotional packaging but also helps in combating forgery. Many brands have carved distinctive niches in the market by implementing this secured packaging technique.

In the Indian context, pharmaceutical packaging has come a long way. Innovative and futuristic hologram solutions have made packaging a colorful affair. With research and development going on constantly, newer solutions are getting developed. Colored bottles and aluminum foil strips that filled the chemists’ shelves years ago are today replaced by colorful and visually appealing transparent bottles, blister packs and other innovatively packed varieties. These are all the wonders of the holographic board! Today, though overall cost of manufacturing pharma products increases to some extent with hologram packaging, yet at the promotional, security, and sales aspect, the manufacturer gains a competitive advantage. Similar is the situation of packaging in the FMCG sector!

Yes, packaging indeed builds the personality of a brand irrespective of the market segment! For example, consider packed fruit juices! Gone were the days when glass bottles containing fruit juices dominated the market. Consumers required to return the bottles after consumption or else had to pay extra money. Packaging changed this very concept. The introduction of tetra pack fruit juices addressed this inconvenience of consumers. And they ruled the market! Right from depiction of nutritional information to images of the fruit, brand logo, and more, the pack contained everything.

Holographic board has generated the retail revolution in both the pharma and FMCGsectors with brands enjoying the benefits of this packaging innovation!


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