Holographic board – the packaging innovation in pharma and FMCG sectors

Someone in the industrial segment has rightly said that ‘packaging is the dress code of any brand’. The more visually appealing it is the more attention it draws. In an era where counterfeiting and forgery have taken the industrial terrain by storm, protecting and securing your brand does matter. And where competition is fierce, promotion of your brand is a must to gain a market edge consistently. Holographic board is the soul of the pharmaceutical and FMCG sectors. This hologram solution not only facilitates promotional packaging but also helps in combating forgery. Many brands have carved distinctive niches in the market by implementing this secured packaging technique.

In the Indian context, pharmaceutical packaging has come a long way. Innovative and futuristic hologram solutions have made packaging a colorful affair. With research and development going on constantly, newer solutions are getting developed. Colored bottles and aluminum foil strips that filled the chemists’ shelves years ago are today replaced by colorful and visually appealing transparent bottles, blister packs and other innovatively packed varieties. These are all the wonders of the holographic board! Today, though overall cost of manufacturing pharma products increases to some extent with hologram packaging, yet at the promotional, security, and sales aspect, the manufacturer gains a competitive advantage. Similar is the situation of packaging in the FMCG sector!

Yes, packaging indeed builds the personality of a brand irrespective of the market segment! For example, consider packed fruit juices! Gone were the days when glass bottles containing fruit juices dominated the market. Consumers required to return the bottles after consumption or else had to pay extra money. Packaging changed this very concept. The introduction of tetra pack fruit juices addressed this inconvenience of consumers. And they ruled the market! Right from depiction of nutritional information to images of the fruit, brand logo, and more, the pack contained everything.

Holographic board has generated the retail revolution in both the pharma and FMCGsectors with brands enjoying the benefits of this packaging innovation!


Comments

Post a Comment

Popular posts from this blog

An overview of the use of tamper proof labels and holograms

If innovation and superlative quality are the USPs of today’s products in any segment with efforts directed towards development of the best, there is a parallel endeavor by counterfeiters. The black market with duplicated products is equally booming. Hence, original product providers are only banking upon multi-layered security like use of stock holograms, tamper proof labels, holographic boards, etc., which are effective tools to curb counterfeiting. Such is the complexity of these tools that they cannot be faked or developed by counterfeiters. Flexibility in usage and affordability are good news for the users. Both manufacturers and consumers get benefited; while the former maintain a market edge, the latter are saved from being duped. Consumers can easily distinguish between the original and fake counterparts. The direct visuals in print, depicting color and depth, affixed on any particular product will help consumers identify and verify its authenticity. This print is irrepla
Read more

Choosing Custom Tamper Proof Labels for Manufacturing

Security labels are known to be placed on the surfaces to avoid undesirables and thieves from removing them and to stealing objects or products of any kind from establishment. There are several retail stores facing the troubles with overall tampering and shoplifting by the consumers, along with those who steal and resell items which are not intended for sale. There are store owners who are supposed to be more active to deal with security labels and rising issues with the help of tamper proof label . These are the security labels made of special type of vinyl and they are made with different properties specific to the diverse needs of the buyers who need them. There are two different kinds of tamper proof labels – destructible and indestructible vinyl. Destructible vinyl is usually made of special adhesive which make label to tear apart if you intend to remove it. It clearly shows that someone has tried to remove label or steal object which is affixed to. This way security and own
Read more

Safeguard your products with security holographic sticker

Can the world sustain without the products that are easily made available for everyday use? Name any industry, right from food to computers, pharmaceuticals to cylinders, software to credit cards, passports to gift items and the list goes on. These are all part of our daily lives. Thanks to the manufacturers involved in production, packaging and distribution! How safe and secure is the product manufacturing market of any industry segment? Where fierce competition prevails and where threat to duplicity is a setback with the counterfeit market rising, the introduction of security holographic sticker has turned to be a boon for the entire industry. Manufacturers, using different varieties of this safety measure, can now prevent duplication of their products. Had these measures been not introduced, counterfeiters would have ruled the market and the common people regularly duped!  There are still numerous SMEs and MSMEs that have not yet adopted this safety measure. The result is they a
Read more