How hologram labels and stickers have changed the very concept of labeling

Gone were the days when brand owners could not create maximum impact with their packaging and labeling amongst consumers. Technological advancements, innovation, and implementation of pioneering ideas have changed the very concept of labeling today. Yes, today, brand promotion, stamp of authentication, and protection from counterfeiting are all the wonders of hologram labels!

Generally, the material used to make the optically variable holographic foil for creation of the image depicting depth, color and movement, is polyester or acetate film. When optical interaction between the image and the eye takes place, it ensures that the product labeled is authentic and cannot be forged or duplicated. This is how brand owners create maximum impact through labeling with the security holographic sticker! With most labeling having tamper evident properties with special coating, counterfeiters fail to forge, giving brand owners a competitive advantage to protect their brands and maintain their rapport consistently in an ever-growing competitive scenario.

Such a labeling enables consumers to
·        Easily locate and detect the security feature
·        Get attracted to it given its shelf appeal
·        Verify the authenticity of the product at the first glance
·        Identify the difficulty in reproducing it
·        Know that it is not tampered, ensuring added security
·        Nurture a perception to buy genuine and superlative quality products.

Hologram labels are being used today in almost all available industry segments, encompassing OEMs, distributors and retailers. These are supplied in reel form for labeling automatically involving machines and in sheet form for manual application. They cannot be altered or copied. It is the complex manufacturing process involved that deems them impossible to be duplicated.


The uniqueness in the security holographic sticker is its added feature of providing both a visual and hidden identity in the form of an image, which are embedded within the same area of the printed space. And the tamper evident feature enables brand owners to protect high-volume and high-value products from counterfeit players cost effectively.

Comments

Post a Comment

Popular posts from this blog

An overview of the use of tamper proof labels and holograms

If innovation and superlative quality are the USPs of today’s products in any segment with efforts directed towards development of the best, there is a parallel endeavor by counterfeiters. The black market with duplicated products is equally booming. Hence, original product providers are only banking upon multi-layered security like use of stock holograms, tamper proof labels, holographic boards, etc., which are effective tools to curb counterfeiting. Such is the complexity of these tools that they cannot be faked or developed by counterfeiters. Flexibility in usage and affordability are good news for the users. Both manufacturers and consumers get benefited; while the former maintain a market edge, the latter are saved from being duped. Consumers can easily distinguish between the original and fake counterparts. The direct visuals in print, depicting color and depth, affixed on any particular product will help consumers identify and verify its authenticity. This print is irrepla...
Read more

Choosing Custom Tamper Proof Labels for Manufacturing

Security labels are known to be placed on the surfaces to avoid undesirables and thieves from removing them and to stealing objects or products of any kind from establishment. There are several retail stores facing the troubles with overall tampering and shoplifting by the consumers, along with those who steal and resell items which are not intended for sale. There are store owners who are supposed to be more active to deal with security labels and rising issues with the help of tamper proof label . These are the security labels made of special type of vinyl and they are made with different properties specific to the diverse needs of the buyers who need them. There are two different kinds of tamper proof labels – destructible and indestructible vinyl. Destructible vinyl is usually made of special adhesive which make label to tear apart if you intend to remove it. It clearly shows that someone has tried to remove label or steal object which is affixed to. This way security and own...
Read more

Things you should know about the 3D hologram

Are you a brand owner looking forward to give your product an exclusive identity in the competitive marketplace? Get ready for the change towards growth and success of your enterprise by securing and promoting your brand using 3D hologram . It is this security feature that helps you prevent your products from being counterfeited. Besides, you gain a competitive advantage to prove to your consumers that your products are genuine and thereby enjoy enhanced brand loyalty. It will help you sustain your brand identity in the long run irrespective of the competition. Though the overall cost of the final product may be slightly higher compared to traditional packaging and labeling, you enjoy an enhanced sales graph, expand your customer base, and witness consistent growth. 3D hologram labels can be developed in an assortment of sizes and shapes according to preferred requirements. Brand owners generally collaborate with the label manufacturers for customization according to particular ...
Read more