Posts

Showing posts from October, 2015

Building and maintaining brand rapport with holographic stickers

Building a brand is a challenging task in today’s fiercely competitive market scenario. Even brands that have already made a mark, winning the trust of millions of consumers, need to maintain their rapport to stay in competition. What about start-up brands? Where the counterfeit market is equally booming, protecting and securing your brand is of utmost priority followed by attractive packaging of products. Holographic stickers serve both the purpose besides helping brands build their identities fast. Visit any retail grocery store, especially one like Big Bazar. Each category of products find place in dedicated shelves. Every product is attractively packaged. As a consumer, when you pick a packet irrespective of whether it is a container, a bottle or just anything, you certainly read through the information printed on it. If it is a food product, you will look for nutritional information. Likewise, you take informed buying decisions. Almost holographic security is incorporated

Security holographic sticker for product authentication and security

Do you know the concept of holography was broadly implemented commercially in the 1970s? Since then, with technological advancements, futuristic ideas given shape, and innovative research, it has undergone change for the better. Its demand has increased over time. Today, the security holographic sticker finds application in almost all industry segments including the government. While many companies from different industries are yet to avail this feature, it will be an integral part of the industry in every aspect in the future.   Authenticity of products is a burning issue today. Easy availability of forged, adulterated, and fake products has only led to the boom of the counterfeit market. While reputed brands struggle to maintain their rapport, start-ups find it extremely difficult to carve niches in their respective segments. Here lies the importance of using the security holographic sticker. It is for product authentication and security that its use is growing popular by the d

Shrink sleeves – the ultimate labeling for containers and bottles

Ask reputed brand owners who have maintained a rapport in the competitive market about how they secured their products from counterfeiting and how they have continued to win consumers’ trust. Hologram is the answer! When it comes to secured and attractive sealing of bottles and containers containing liquid and solid products, the industry has always banked upon shrink sleeves manufacturers.  Tamper proof hologram strips mark the identity of shrink sleeves; these strips are generally affixed on the reverse side of the sleeves. Here are few of the features, advantages, functionalities, and benefits of shrink sleeves: ·         They can be customized to be visually appealing with conventional printing ·         Most industry users opt for options with holographic stripes ·         When labeled, they enhance shelf appeal of the products ·         The surface area facilitates branding by brand owners ·         The holograms ensure that they are not forged, duplicated or

Lessening the impact of counterfeit players with holographic stickers

How are products of the same category differentiated by consumers at retail stores? The answer is attractive holographic packaging followed by brand identity and product authenticity. Owners gain a competitive advantage of not only gaining a larger market share but also creating a more robust brand identity besides retaining market position and achieving success in newer product launches. This is the reason why use of holographic stickers, tamper proof hologram, and other security labels is growing popular by the day. Use of such security features will only help lessen the impact of counterfeit players and black market boom. There are various properties of these security labels. They are tamper evident, i.e. they get damaged when any attempt is made to remove them. Consumers and retailers can easily distinguish them when the labeling is tampered. The image in the label gets easily destroyed in the process. They cannot be reused or duplicated. The tamper proof hologram finds appl

Objectives of using the hologram labels roll and its features

The key objectives behind use of holograms by companies are protection of brand and securing of products from counterfeiters. Many a company orders it in roll form, which can be either customized or mass-produced. A single roll can facilitate labeling of hundreds and thousands of quantities of products. It cannot be duplicated, thus enhancing security levels of the product it is labeled with. Use of the hologram labels roll is rising by the day. Following are few of its features: ·         Seven colors are displayed when viewed under conventional light under different angles. 3D images make it possible! ·         Maximum visual elements are embedded into it ·         Electron beam or laser beam technology is used to develop it ·         It comes with various levels of security features ·         Contours of very thin lines are lend by concealed images; this can be viewed from only one angle ·         Deep depth are rendered by high resolution images ·         Hologr