The paraphernalia of hologram and holographic stickers
Innovation in
technology is a continuous phenomenon. Gone were the days when ordinary
labeling triggered the growth of the counterfeit market with products being
easily counterfeited and tampered. Today, technology has played a significant
role in curbing counterfeiting. Thanks to the introduction of holographic stickers, tamper proof hologram,
and other security labels! Use of these sophisticated security features has become
an indispensable part of many industry segments including government
departments to secure documents.
Though products
are more or less the same, serving a common purpose, brands differ. It is the
labeling that differentiates one brand from another. Again it is labeling,
especially holographic, that secures it from being counterfeited. Consumers
gain a competitive advantage of buying genuine products. Holographic stickers can be customized to any shape and size,
patterns, color, form, etc. depending on the requirements of the product
manufacturers.
Think of any
branded product of everyday use at home and at the office. Almost every
product, right from food items, electronic appliances to mobile phones,
computers, and more are labeled with tamper proof hologram. All these are available with the labels in tact. You will
certainly not buy them if the labels are tampered. If tampered, it would mean,
the product has already been in use or counterfeiters have tried to forge it.
Smart buyers will refuse to buy such products. An awareness program should be
implemented by product manufacturers ensuring that consumers know about it and
do not get duped.
The product you
buy online or from a retail store undergo several levels of storage and
distribution, right from the manufacturing plant to warehouse, transportation,
further storage, and final delivery. The tamper
proof hologram stays in tact through all the stages. In case it is
tampered, it may happen intentionally or by chance. The retailer should reject
its selling or the consumer should refuse to buy it.
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