Lessening the impact of counterfeit players with holographic stickers

How are products of the same category differentiated by consumers at retail stores? The answer is attractive holographic packaging followed by brand identity and product authenticity. Owners gain a competitive advantage of not only gaining a larger market share but also creating a more robust brand identity besides retaining market position and achieving success in newer product launches. This is the reason why use of holographic stickers, tamper proof hologram, and other security labels is growing popular by the day. Use of such security features will only help lessen the impact of counterfeit players and black market boom.

There are various properties of these security labels. They are tamper evident, i.e. they get damaged when any attempt is made to remove them. Consumers and retailers can easily distinguish them when the labeling is tampered. The image in the label gets easily destroyed in the process. They cannot be reused or duplicated. The tamper proof hologram finds application in numerous industry segments.

The security labels can be customized to be developed in different color options and thicknesses. The most popularly used color options are green, blue, silver, gold, metalized gold, and metalized film. In terms of thickness, the sticker gets heavier when the material used is heavy. Compared to thinner ones, thicker labels are more expensive.

Holographic stickers come with hidden images or texts. It depends on how owners of user industries want them. It is the unique encrypted image or text imprinted in the label that enhances the security feature. This hidden feature cannot be viewed with the naked eye. One can view it using technological options like a pocket laser reader. For that extra layer of security, serial numbers are added to the label. The overprinting release type is also widely used by many industries. When any attempt is made to remove the labels, they leave a black over printing word called 'VOID'.



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