An overview of the counterfeit market and use of tamper proof hologram
According to a survey by The
Federation of Indian Chambers of Commerce and Industry two years ago, the
counterfeit market, comprising eight key industry sectors in India stood at
Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the
huge amount of loss to the government as well as business owners. The figure is
only expected to rise! The driving force of the counterfeit market is a result
of tax evasion, low investment, availability of advanced technology, high
profitability, market potentiality, people’s lack of awareness about
originality of products, effortlessness in masking up operations, trouble-free
access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related
holographic security labels is the only solution to prevent counterfeiting.
Black market players cannot forge documents or create counterfeit products
protected with holographic security features. Thanks to holograph manufacturers
utilizing the latest security technologies to the advantage of the user
industries!
What is the uniqueness of a tamper proof hologram? It always
carries the authentic image irrespective of whether you cut it into two halves
or several pieces. Each piece of the label will contain the whole original
image. This security label can be applied to any surface or just about
everything, from documents to products, packets to glass, and more! It has self
adhesive properties, comes with a supreme finish, and is pressure sensitive. It
is created with 2D or 3D upshot with kinetic effect in depth and dot-matrix. The
color base and material chosen may differ according to requirements. Solutions
vary according to product segments, but each solution is cost-effective. When
it is once used, it cannot be re-used.
Counterfeit players cannot
alter and adulterate anything that is protected with tamper proof hologram. Duplicity can thus be prevented and
consumers can be saved from getting duped! Business owners can protect their
products and documents against tampering and counterfeiting. What about retail
theft or fraud? Holographic security solutions are again the answer!
Avail services from a
holograph sticker manufacturer that has carved a distinctive niche for incorporating
superior holographic features and optimum material quality. Protection of your
brand and products does matter!
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