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Showing posts from September, 2017

How Anti-Counterfeiting can Help Small and Large Brands?

Counterfeiting is among the most serious and fastest growing financial crimes these days, as per the reports of the Counterfeiting Intelligence Bureau of International Chamber of Commerce. Counterfeiting once became a huge network of organized crime, which accounted to over 5% to 7% of world trade, with over $600 billion per year. Until recently, the grey and black market economies didn’t cause a huge threat to the owners of the brand. The black market operates out of the government sanctioned channels illegally on the selling and buying of services and goods, and commodities are distributed legally in the grey market. But unauthorized channels by the original manufacturers are known for diversion. Customers who constantly shop in any of these markets can now browse the web for such products and it poses a deeper threat to the recognition of your brand and its integrity and it can impact the smaller and biggest brand in the world. With the significant rise of the web as well as g

Holographic Pouches – Packaging Products Used Widely in Pharmaceuticals

Holographic products are usually made of 2D or 3D prismatic lights which add glossy image to these pouches. The image includes a code that is impossible to trace by anyone. The information is, then, stored in a very complex and microscopic pattern. Only specific machines can trace this information. Holograms are available in different forms, such as 3D holograms, holographic pouches , custom holograms, security holograms, hologram with variables, promotional holograms, pharma protect, scratch holograms, hot stamped hologram, hologram seals, hologram labels, and holographic shrink sleeves etc. They are widely used because they are easy to apply in various surfaces, such as paper, wood, leather, and aluminum foil. Just like other produces, pharmaceutical items are also exposed to the risk of counterfeiting. This way, manufacturers spend millions to produce top quality products to serve the needs of customers. In case a product is forged, it is costly both for the customer and manuf