Holostik

Two of the most prioritized factors considered in an organization of any industry segment are security and branding. With counterfeit merchandise witnessing a boom, security for protection of the products from counterfeiting, duplication, and adulteration is often an issue of discussion and attention. Here lies the importance of labeling or packaging products with holographic stickers. It takes years to build a brand but only a few days to garner a negative image. Counterfeiting does affect branding. Holograms help companies build their brands cost effectively and at the same time secure their products from counterfeiters. The overall expenses of manufacturing a particular product may go up, but the sales graph rises and a positive image of the company and brand gets robotically created. It is the tamper proof hologram  that is the most preferred by manufacturers, OEMs, retailers, and distributors in industries encompassing detergents, chemicals, FMCG, pharma, hardware, jewel...

Gone were the days when brand owners could not create maximum impact with their packaging and labeling amongst consumers. Technological advancements, innovation, and implementation of pioneering ideas have changed the very concept of labeling today. Yes, today, brand promotion, stamp of authentication, and protection from counterfeiting are all the wonders of hologram labels ! Generally, the material used to make the optically variable holographic foil for creation of the image depicting depth, color and movement, is polyester or acetate film. When optical interaction between the image and the eye takes place, it ensures that the product labeled is authentic and cannot be forged or duplicated. This is how brand owners create maximum impact through labeling with the security holographic sticker ! With most labeling having tamper evident properties with special coating, counterfeiters fail to forge, giving brand owners a competitive advantage to protect their brands and maintain t...

How does a product stored at a retail shelf attract instant attention from consumers? Packaging with visual appeal is the answer! Flexible packaging films have changed the very dynamics of marketing a product. Where counterfeiting and adulteration are on the rise, they provide ultimate security against these threats. They not only protect but also promote brands in a fiercely competitive market scenario. BOPP and PET types of films under the holographic wide web category are popularly used in industries ranging from consumer durables, FMCG, eatables to gift wrapping, and more. As aforementioned, products blanketed with this security feature are shelf appealing and they facilitate companies to increase their brand value in the market. The holographic feature provides 100 percent security against the threat of counterfeiting and duplicity. Besides, they are water-proof, attractive, self-adhesive and glossy. Their enduring shine and optimum clarity are worth mentioning. Both PET an...

Someone in the industrial segment has rightly said that ‘packaging is the dress code of any brand’. The more visually appealing it is the more attention it draws. In an era where counterfeiting and forgery have taken the industrial terrain by storm, protecting and securing your brand does matter. And where competition is fierce, promotion of your brand is a must to gain a market edge consistently. Holographic board is the soul of the pharmaceutical and FMCG sectors. This hologram solution not only facilitates promotional packaging but also helps in combating forgery. Many brands have carved distinctive niches in the market by implementing this secured packaging technique. In the Indian context, pharmaceutical packaging has come a long way. Innovative and futuristic hologram solutions have made packaging a colorful affair. With research and development going on constantly, newer solutions are getting developed. Colored bottles and aluminum foil strips that filled the chemists’ sh...