How Anti-Counterfeiting can Help Small and Large Brands?

Counterfeiting is among the most serious and fastest growing financial crimes these days, as per the reports of the Counterfeiting Intelligence Bureau of International Chamber of Commerce. Counterfeiting once became a huge network of organized crime, which accounted to over 5% to 7% of world trade, with over $600 billion per year. Until recently, the grey and black market economies didn’t cause a huge threat to the owners of the brand. The black market operates out of the government sanctioned channels illegally on the selling and buying of services and goods, and commodities are distributed legally in the grey market. But unauthorized channels by the original manufacturers are known for diversion.

Customers who constantly shop in any of these markets can now browse the web for such products and it poses a deeper threat to the recognition of your brand and its integrity and it can impact the smaller and biggest brand in the world. With the significant rise of the web as well as global brands, there is a huge threat for the brand owners from counterfeiters and pirates who are trying to make profits by producing lookalikes and selling them at very cheap prices. Brand owners have to take a closer insight to their supply markets and control the authenticity of products all the time.

Hence, it is important for the brand owners to implement Anti-counterfeiting technologies and Solutions to their organization. This way, pressure sensitive technology allows intricate patterns and designs as well as complex die-cuts to create labels that emerge from the shelf. There are huge ranges of materials that can be the metaphor for the products when it comes to combine with specific printing techniques. There is huge threat to the security of brand which is growing rapidly and it is a huge need to differentiate the fake items from genuine ones and more advanced technologies are recommended.