How Anti-Counterfeiting can Help Small and Large Brands?

Counterfeiting is among the most serious and fastest growing financial crimes these days, as per the reports of the Counterfeiting Intelligence Bureau of International Chamber of Commerce. Counterfeiting once became a huge network of organized crime, which accounted to over 5% to 7% of world trade, with over $600 billion per year. Until recently, the grey and black market economies didn’t cause a huge threat to the owners of the brand. The black market operates out of the government sanctioned channels illegally on the selling and buying of services and goods, and commodities are distributed legally in the grey market. But unauthorized channels by the original manufacturers are known for diversion.

Customers who constantly shop in any of these markets can now browse the web for such products and it poses a deeper threat to the recognition of your brand and its integrity and it can impact the smaller and biggest brand in the world. With the significant rise of the web as well as global brands, there is a huge threat for the brand owners from counterfeiters and pirates who are trying to make profits by producing lookalikes and selling them at very cheap prices. Brand owners have to take a closer insight to their supply markets and control the authenticity of products all the time.

Hence, it is important for the brand owners to implement Anti-counterfeiting technologies and Solutions to their organization. This way, pressure sensitive technology allows intricate patterns and designs as well as complex die-cuts to create labels that emerge from the shelf. There are huge ranges of materials that can be the metaphor for the products when it comes to combine with specific printing techniques. There is huge threat to the security of brand which is growing rapidly and it is a huge need to differentiate the fake items from genuine ones and more advanced technologies are recommended.







Comments

Post a Comment

Popular posts from this blog

An overview of the use of tamper proof labels and holograms

If innovation and superlative quality are the USPs of today’s products in any segment with efforts directed towards development of the best, there is a parallel endeavor by counterfeiters. The black market with duplicated products is equally booming. Hence, original product providers are only banking upon multi-layered security like use of stock holograms, tamper proof labels, holographic boards, etc., which are effective tools to curb counterfeiting. Such is the complexity of these tools that they cannot be faked or developed by counterfeiters. Flexibility in usage and affordability are good news for the users. Both manufacturers and consumers get benefited; while the former maintain a market edge, the latter are saved from being duped. Consumers can easily distinguish between the original and fake counterparts. The direct visuals in print, depicting color and depth, affixed on any particular product will help consumers identify and verify its authenticity. This print is irrepla...
Read more

Choosing Custom Tamper Proof Labels for Manufacturing

Security labels are known to be placed on the surfaces to avoid undesirables and thieves from removing them and to stealing objects or products of any kind from establishment. There are several retail stores facing the troubles with overall tampering and shoplifting by the consumers, along with those who steal and resell items which are not intended for sale. There are store owners who are supposed to be more active to deal with security labels and rising issues with the help of tamper proof label . These are the security labels made of special type of vinyl and they are made with different properties specific to the diverse needs of the buyers who need them. There are two different kinds of tamper proof labels – destructible and indestructible vinyl. Destructible vinyl is usually made of special adhesive which make label to tear apart if you intend to remove it. It clearly shows that someone has tried to remove label or steal object which is affixed to. This way security and own...
Read more

Things you should know about the 3D hologram

Are you a brand owner looking forward to give your product an exclusive identity in the competitive marketplace? Get ready for the change towards growth and success of your enterprise by securing and promoting your brand using 3D hologram . It is this security feature that helps you prevent your products from being counterfeited. Besides, you gain a competitive advantage to prove to your consumers that your products are genuine and thereby enjoy enhanced brand loyalty. It will help you sustain your brand identity in the long run irrespective of the competition. Though the overall cost of the final product may be slightly higher compared to traditional packaging and labeling, you enjoy an enhanced sales graph, expand your customer base, and witness consistent growth. 3D hologram labels can be developed in an assortment of sizes and shapes according to preferred requirements. Brand owners generally collaborate with the label manufacturers for customization according to particular ...
Read more