Holostik

An overview of the counterfeit market and use of tamper proof hologram According to a survey by The Federation of Indian Chambers of Commerce and Industry two years ago, the counterfeit market, comprising eight key industry sectors in India stood at Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the huge amount of loss to the government as well as business owners. The figure is only expected to rise! The driving force of the counterfeit market is a result of tax evasion, low investment, availability of advanced technology, high profitability, market potentiality, people’s lack of awareness about originality of products, effortlessness in masking up operations, trouble-free access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related holographic security labels is the only solution to prevent counterfeiting. Black market players cannot forge documents or create counterfeit products protected with holographic sec...

  According to a survey by The Federation of Indian Chambers of Commerce and Industry two years ago, the counterfeit market, comprising eight key industry sectors in India stood at Rs. 99,159 crore with FMCG alone at Rs. 72,969 crore. You can well imagine the huge amount of loss to the government as well as business owners. The figure is only expected to rise! The driving force of the counterfeit market is a result of tax evasion, low investment, availability of advanced technology, high profitability, market potentiality, people’s lack of awareness about originality of products, effortlessness in masking up operations, trouble-free access to distribution channels, and related paraphernalia. Use of tamper proof hologram and related holographic security labels is the only solution to prevent counterfeiting. Black market players cannot forge documents or create counterfeit products protected with holographic security features. Thanks to holograph manufacturers utilizing the lates...

In today’s competitive market scenario where creating a brand identity may take days or years together, what is equally important is securing your brand and products. The counterfeit market is as big as the market of original products. It is not only the consumers who get duped but also product manufacturers whose sales graph goes down owing to the easy availability of duplicate products. Moreover, reputation of manufacturers of original products stands at stake. When cost effective solutions are there to check counterfeiting, why worry? Protect your brand and products using tamper proof labels and related holographic security products. Irrespective of which product segment you are in, you can get a complete range of customized holography solutions. Holograms differ in types. They range from tamper evident, non-tamper, honeycomb, full release, partial release, transparent, semi-transparent varieties to text tamper, HRI, breakable vinyl, holograms with taggant, and more. Diffe...