How hologram labels and stickers have changed the very concept of labeling

Gone were the days when brand owners could not create maximum impact with their packaging and labeling amongst consumers. Technological advancements, innovation, and implementation of pioneering ideas have changed the very concept of labeling today. Yes, today, brand promotion, stamp of authentication, and protection from counterfeiting are all the wonders of hologram labels!

Generally, the material used to make the optically variable holographic foil for creation of the image depicting depth, color and movement, is polyester or acetate film. When optical interaction between the image and the eye takes place, it ensures that the product labeled is authentic and cannot be forged or duplicated. This is how brand owners create maximum impact through labeling with the security holographic sticker! With most labeling having tamper evident properties with special coating, counterfeiters fail to forge, giving brand owners a competitive advantage to protect their brands and maintain their rapport consistently in an ever-growing competitive scenario.

Such a labeling enables consumers to
·        Easily locate and detect the security feature
·        Get attracted to it given its shelf appeal
·        Verify the authenticity of the product at the first glance
·        Identify the difficulty in reproducing it
·        Know that it is not tampered, ensuring added security
·        Nurture a perception to buy genuine and superlative quality products.

Hologram labels are being used today in almost all available industry segments, encompassing OEMs, distributors and retailers. These are supplied in reel form for labeling automatically involving machines and in sheet form for manual application. They cannot be altered or copied. It is the complex manufacturing process involved that deems them impossible to be duplicated.


The uniqueness in the security holographic sticker is its added feature of providing both a visual and hidden identity in the form of an image, which are embedded within the same area of the printed space. And the tamper evident feature enables brand owners to protect high-volume and high-value products from counterfeit players cost effectively.

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