An overview of holographic stickers and tamper proof options

Do you know how big the counterfeit market is? It is only thriving by the day! Millions of consumers get duped while original business owners face threat of downfall. It is due to lack of awareness of the common people on how to differentiate between the original and duplicate that has led to its thriving. With the introduction of holographic stickers, business owners are heaving sighs of relief. But not all business owners use this security feature to prevent their products from duplicity. This is due to a lack of awareness and the notion that the end product would be costly. Gone were the days when holograph was expensive. Today, with its demand going up, it has turned affordable. Secure your original products with holographic labeling and do not fall prey to counterfeiting.

How do counterfeit players gain a competitive advantage when original products are not labeled with holograph or tamper proof hologram? They manufacture copies of the original products and make them available in the markets at lower prices compared to the original. Many a consumer has a tendency to look for affordability rather than quality. Hence, they prefer buying the low priced product rather than the original counterpart available at a higher price. Sales graph of the duplicate product rise while that of the original counterpart falls. If the original products are labeled with holographic board, they cannot be duplicated. Counterfeit players cannot create holograms to match with the original label, as the production process is complex. They cannot manufacture duplicate products of the labeled counterparts. In this regard, original players gain a competitive advantage.

Why can’t a tamper proof hologram be duplicated by counterfeit players? Holograph manufactures utilize advanced laser technology to design the security labels according to the business owner’s customized requirements. Brand logos get imprinted on the holograph paper with this technology followed by laser lamination. Such is the complexity of the entire process that forgery is a far fetched affair!

To check the counterfeit market, each user industry should use holographs. Awareness programs should be staged to spread awareness about the negative impacts of counterfeit products and how original products be differentiated.